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https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/1765818531315-RF9JQBMOQ23VEPRR3VUB/rick+lee+with+ube+urban+002.jpg WORK https://www.ubeurban.com/methodology daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/f7d86823-b015-4cee-b070-40aaee16e287/ube+urban+808.png Methodology https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/f3ef8624-6ddd-4ccd-8c07-b673430588c8/image-asset.jpg Methodology RESET. RETHINK. REBUILD. Immersive Technology & ‘Real’ Innovation Solving the world's biggest problems requires an understanding of humanistic challenges, market trends, and emotional behaviors. This understanding can be used to develop strategies that showcase experience and drive more opportunities within the marketplace. By being key drivers of social trends, technology, and customer behaviors, we can make the paradox of social changes more evident. We can also develop experiences that are in the future and bring them to the present state with actionable suggestions. We can figure out what our vision is and lead the industry with it. We can encapsulate all solutions within one seamless ecosystem. And we can express an authentic sense of self through emotionally connected brands while helping in the process of aligning social values with human simulation. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/5b684a4b-de9f-41b4-a749-104cff4b2902/unsplash-image-JBDJYfr7Sf8.jpg Methodology EMOTIONAL INTERSECTIONALITY Impacting Customer Motivations Social networking has become an indispensable part of our lives and businesses. We must rethink the needs of our customers and develop strategies to accurately connect with their niche lifestyles (and our own). We can do this by defining biases and executing trackable and predictive analytics to deliver optimal personalized experiences. We must also present information strategically and efficiently while addressing tension points or barriers and transforming them into opportunity verticals. Finally, we must effectively communicate to the customer a sense of self and responsibility when they experience omnidirectional touchpoints. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/e8c35d04-b180-4a4a-affd-2f2621b2c658/unsplash-image-bAsGj7yV7_8.jpg Methodology - Make it stand out AI INTERFACES Transformative Platform Automations Most AI platforms stop at automating routine tasks, but true enterprise transformation demands more. It requires intelligence that understands your business, seamlessly connects people and systems, and drives measurable outcomes. By reimagining AI agents to operate in harmony, organizations can capture intent, trigger actions automatically, and deliver precise, contextual insights through secure, real-time data access. The result is intelligent orchestration across complex, multi-system workflows that accelerate deployments, strengthen compliance, and reduce costs, creating tangible business impact. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/fb1d25f9-2100-483c-82d0-b4d100e34fed/image-asset.jpg Methodology FACILITATION ESSENTIALS Developing Dynamic Strategies Design sprints thrive on momentum and collaboration. When we come together, we’re able to connect strategies, spark bold ideas, and uncover solutions that wouldn’t emerge in silos. But a sprint doesn’t run on its own—it requires the support of peers, team members, and leadership to truly take flight. The real value comes when participants are empowered to take risks, voice strong perspectives, and challenge assumptions. That willingness to step forward is what aligns the sprint with our vision, our initiatives, and our priorities. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/f903cf53-54b6-4aee-ba4f-75b14cd588a6/unsplash-image-7KLa-xLbSXA.jpg Methodology COMBINE BIG PICTURE Framing the Experience While it can be challenging to prepare for success in complex segmentation scenarios or across variable customer journeys, experimentation along the way is essential to unlocking real, actionable insights. That’s why it’s crucial to let your brand story unfold before creating a sitemap or high-fidelity prototype. A well-developed central theme acts as the connective tissue—allowing future states to be visualized and emotional touchpoints to be mapped. This interconnectedness not only guides design decisions but also ensures the experience resonates on both functional and human levels. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/9901aa21-7665-4fb4-8311-82d71e17ae37/image-asset.jpg Methodology REIMAGINE BRAND ECOSYSTEMS Visual Cohesion At the core is the creation of seamless UX/UI touchpoints and fluid information flows that feel effortless yet deeply personalized. By presenting accurate, meaningful content in the right context and at the right moment, brands can transform complexity into clarity. The result is an interface that’s not only easy to use and understand but also responsive, relevant, and engaging, turning every interaction into an opportunity to strengthen customer trust and loyalty. Achieving this requires more than keeping pace with trends and technologies; it demands using them to deliver innovative, intuitive, and human-centered design solutions. https://www.ubeurban.com/team daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/112f2eb8-1e8f-4164-aa1a-915fcf0e5b00/ube+urban+and+the+crew.png TEAM https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/42b6eed0-52f5-4b9d-9139-55513506bdda/Ube+Urban+Design+Executive.png TEAM UBE URBAN | CHIEF DESIGN OFFICER From the Hawaiian Islands to the mainland (San Francisco) and now to Atlanta, I’ve been able to experience many people, perspectives, and behaviors that inspire process and creativity. Having the ability to implement meaningful experiences to focus on delightful surprises is an absolute treasure. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/8c12f586-fed9-4f45-83da-5a539ceb8c18/ChatGPT+Image+Mar+20%2C+2026%2C+01_42_07+PM.png TEAM - UBE 'Dapper' URBAN KWAKU YEBOAH-ANTWI | CHIEF AI & DATA OFFICER Across continents and industries, I’ve learned that the best innovations don’t just optimize, they empathize. My passion lies in bridging the space between technology and humanity, turning complex systems into meaningful experiences that move business and people forward. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/0a5464e3-6c3a-4775-833c-60b3de235eca/Warren+Nugent+with+Ube+Urban.png TEAM - Make it stand out WARREN NUGENT | VP OF PRODUCT & DESIGN My leadership philosophy blends vision, empathy, and operational excellence, creating space for teams to move fast, think deeply, and deliver work that scales with purpose and precision. Beyond my full-time role, I mentor, guiding emerging designers and product thinkers to integrate data, experimentation, and AI seamlessly into their creative practice, bridging the art of design with the science of decision-making. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/2c6a5733-763b-4275-a5ce-e351dc34805c/Robin+Fievet+with+Ube+Urban.png TEAM ROBIN FIÉVET | DEVOPS DIRECTOR I embrace a shared purpose and work together to build trust and mutual respect across all disciplines and departments. Through my languages of code, I try to emulate this within an efficient, legible form. Collaborating with all disciplines of technology helps to achieve the best product/service outcomes. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/48cffea8-02a9-4d58-a3f5-92c25f4891e0/Real+Canty+with+Ube+Urban.png TEAM REAL CANTY | HEAD OF RESEARCH With a PhD in cognitive science and years leading design and tech teams, I’m fascinated by the intersection of human behavior and innovation. My work focuses on turning complex systems into experiences that feel intuitive, inclusive, and worthy of people’s trust. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/afb70ed1-6a86-4fc7-94bc-7787e28a2042/Joel+Mueller+with+Ube+Urban.png TEAM JOEL MUELLER | MEDIA MANAGER Chameleon within the world of digital photography and compositions, while striving to evangelize visual experiences through a lens. The digital revolution is changing most touch-points and transforming how we work and play, so facilitating greater personal ownership and alignment is valued amongst our team. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/5ed883ba-574c-4d75-bf38-a5f7c30545f4/Screenshot+2026-01-14+at+11.47.56%E2%80%AFAM.jpg TEAM GREY | JR. RESEARCH STRATEGIST I’ve only been on this planet for a short time, so I’ll keep this brief. I strive to find richness in my daily tasks while uncovering the mysteries of this planet. I’m totally dumbfounded by environments and interactions, and only find use in consuming food and occupying my time with playing. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/ebc787d4-81b6-4607-ab8a-c02c84d85531/CHRIS+CABALLERO+with+Ube+Urban.png TEAM CHRIS CABALLERO | MARKETING DIRECTOR A charismatic individual continually values personal relationships. Our physical interactions are becoming more and more siloed as we streamline our lifestyles, creating digital environments that conveniently cater to our every need. How do we acknowledge the importance of relationships with digital dependencies? https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/a1d1444a-5638-4bdb-b375-cae4b9fdbf3b/Brinks+with+Ube+Urban.png TEAM BRINKLEY | MASCOT I love to follow Ube around and assist with whatever tasks he needs me to be apart of. Most of the time, I’m power napping and occasionally playing with random tidbits. I tend to get into mischief when nobody is around. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/ce9b6f55-16a9-4186-9df5-4d32aea4148a/vs+with+uu.png TEAM - Make it stand out VINCENZO STORNAIUOLO | Mentee Drawing from research, interaction design, and usability testing, I create intuitive solutions aligned with each client’s goals. My customer-first mindset began in my family’s restaurant business, where I learned the importance of service, empathy, and care. My hospitality background continues to shape my commitment to thoughtful, sustainable, and meaningful design. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/62e56f33-8cd0-4a3a-abb7-9856f739a1d3/Peter+Herron+with+Ube+Urban.png TEAM - Make it stand out PETER HERRON | Mentee UX designer focused on creating intuitive e-commerce experiences by identifying user pain points and addressing them through accessible, human-centered design solutions. With a background in visual merchandising, I bring extensive experience designing and implementing creative visual experiences that align consumer buying behaviors with clients’ distinct business objectives. This foundation, combined with formal UX training, enables a strong sense of observation and deep empathy for user needs—ultimately allowing me to craft meaningful digital experiences that simplify and enhance everyday life. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/10e67728-e810-4483-89b5-95076d90a779/TARYN+FUKUJI+x+Ube+Urban.png TEAM - Make it stand out TARYN FUKUJI | Mentee Born in Oahu’s multicultural “Melting Pot,” my upbringing shaped both who I am and how I design. Rooted in strong family ties and Japanese values, I learned that success is about uplifting others and contributing to the community. That sense of responsibility guides everything I create. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/4d3d9f57-1404-4b5b-ac58-0c38d8a438b9/ChatGPT+Image+Dec+3%2C+2025%2C+04_32_22+PM.png TEAM - Make it stand out ELIJAH CLAUDE | Mentee TechnoWizard of Immersive Experiences || I invent magic that is human-centered to the core: empowering, inclusive, and delightful. || Customer Experience, User Experience, Service Design, XR Design Strategy https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/a52546e7-c375-42cc-b020-53a53cea0dca/Tori+Green+with+Ube+Urban.png TEAM - Make it stand out TORI GREEN | Mentee Motivated by empathy and informed by anthropology and design, I create clarity through thoughtful organization, strong communication, and shared understanding. I believe great UX design humanizes technology, making complex systems intuitive, inclusive, and meaningful. As technology continues to evolve, its true value lies in how seamlessly it supports everyday life. A positive user experience ensures those benefits are accessible, useful, and genuinely empowering for everyone. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/0d01810b-1441-418a-a563-e74b5b2194fd/Jiahuan+Yang+and+Ube+Urban.png TEAM - Make it stand out JIAHUAN YANG | Mentee I completed a six-month full-time internship as a quantitative research analyst at an investment management firm, where I advanced my skills in statistical modeling and developed a strong interest in data-driven decision-making. I am currently pursuing my M.S. in Business Analytics at Columbia University, where I am focused on leveraging data, logic, and analytical frameworks to generate business intelligence and improve strategic outcomes. I enjoy solving complex problems creatively and continuously learning new tools and methodologies. https://images.squarespace-cdn.com/content/v1/5d6e8ebe99b3360001e6cfd4/101be5a6-f60e-4432-a0e6-98537f0263b9/yuki+mochizuki+x+ube+urban.png TEAM - Make it stand out YUKI MOCHIIZUKI | Mentee I’m an illustrator and textile/surface designer dedicated to creating joyful, impactful products, with experience spanning home furnishings and apparel. I bring a trend-focused, sales-oriented approach to my work, producing both hand-drawn and digital fashion illustrations using Procreate and Adobe Creative Cloud, along with commissioned portraits. 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